ABS explored digital transformation in the Master in Business Analytics for Transformation program

On the 5^th of February, as part of the Master in Business Analytics for Transformation (MBAT) program, Africa Business School hosted a talk titled “Digital: From Efficiency to Excellence.”

The session explored the strategic challenges of digital transformation and featured real-world business cases. Speakers included Saad Mohamed, Deputy CEO of the Casablanca Stock Exchange, Agnès Gorge, Scientific Director of MBAT and Professor in Business Analytics, and Berrada Nouha, Professor in Marketing and Strategy.