Al Moutmir initiated regional dialogue series with farmers across Morocco

As part of its farmer-centric strategy, Al Moutmir has launched Al Moutmir Connect, a national series of exchange meetings with supported farmers across agricultural regions.

This initiative reinforces Al Moutmir’s commitment to proximity, co-development, and field-driven innovation. By fostering direct engagement with farmers and ecosystem stakeholders, the program aims to better understand local challenges, share agronomic advancements, and tailor region-specific solutions.

The first sessions were held in Casablanca, Marrakech, Meknes, and Tangier, bringing together over 500 participants. Feedback collected during these meetings will directly inform the enhancement of Al Moutmir’s offering and the design of the upcoming campaign cycle.